The first word I learned to say is guaita. My paternal grandmother would take me for a walk in the trolley, and as we wandered around she would point at things with her finger and say: “Guaita Laia, guaita!”. She spoke a particular Catalan, she would say guaita instead of mira (look at). Guaitar means to watch carefully, analysing what is observed. Vigilant. Jo guaito 👀️
/ˈgwaj.tə/
ABOUT
NOTEBOOK 💬️
I had the opportunity to be part of the v group team for a few months and get introduced to the zero zero project by korean artist and creative director kaimin (in collaboration with nicola formichetti and photographer miles aldridge).
I helped D, the art director, to arrange different aspects of the project such as the design of the book, the aesthetic concept of the perfume, editing and retouching.
the final result, a pop up exhibition by red paper heart was amazing and I felt proud to have been involved in it.
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